More than beautiful images

3D Visualisation Process & Timeline

A guide to how we work — from first conversation to final delivery.

PHASE 1 — DISCOVERY Initial enquiry received — email, phone, or LinkedIn Video call to understand requirements and assess fit Early project information shared (plans, maps, aerial imagery)
PHASE 1 — DISCOVERY Initial enquiry received — email, phone, or LinkedIn Video call to understand requirements and assess fit Early project information shared (plans, maps, aerial imagery)
PHASE 1 — DISCOVERY Initial enquiry received — email, phone, or LinkedIn Video call to understand requirements and assess fit Early project information shared (plans, maps, aerial imagery)
PHASE 1 — DISCOVERY Initial enquiry received — email, phone, or LinkedIn Video call to understand requirements and assess fit Early project information shared (plans, maps, aerial imagery)

PHASE 1 — DISCOVERY

  • Initial enquiry received — email, phone, or LinkedIn
  • Video call to understand requirements and assess fit
  • Early project information shared (plans, maps, aerial imagery)

NB: We'll discuss budget range and timeline expectations at this stage.

PHASE 2 — QUOTATION & BRIEF

  • PDF with outline pricing sent following the call
  • Detailed quote issued within a few days of enquiry
  • Quote approved — deposit invoice raised to secure the project

NB. Projects are not formally started until the deposit is received.

PHASE 3 — INFORMATION GATHERING
PHASE 3 — INFORMATION GATHERING
PHASE 4 — 3D BUILD Terrain modelling — the surrounding context environment is built in 3D Proposed habitat built in 3D based on design information received
PHASE 3 — INFORMATION GATHERING
PHASE 3 — INFORMATION GATHERING
PHASE 3 — INFORMATION GATHERING
PHASE 3 — INFORMATION GATHERING
PHASE 3 — INFORMATION GATHERING
PHASE 3 — INFORMATION GATHERING
PHASE 3 — INFORMATION GATHERING

PHASE 3 — INFORMATION GATHERING

Full design information received from client and/or design team:

  • Phase 1 and Phase 2 GIS shapefiles / habitat plans
  • GIS layers in standard formats
  • Defra Statutory Biodiversity Metric spreadsheet
  • DWG CAD files
  • Habitat Management Plan (HMP) if available
  • Species lists if required
  • Reference photography of site and proposed habitats

NB. The more detailed the ecological data, the more specific and credible the resulting visualisation.

A kickoff meeting with client or wider project team will be arranged if needed.

PHASE 4 — 3D BUILD

  • Terrain modelling — the surrounding context environment is built in 3D
  • Proposed habitat built in 3D based on design information received

NB: Terrain generation happens on every project, even when not visible in the final output. It's the foundation everything else sits on, and is reflected in the project cost.

PHASE 4 — 3D BUILD Terrain modelling — the surrounding context environment is built in 3D Proposed habitat built in 3D based on design information received
PHASE 4 — 3D BUILD Terrain modelling — the surrounding context environment is built in 3D Proposed habitat built in 3D based on design information received
PHASE 4 — 3D BUILD Terrain modelling — the surrounding context environment is built in 3D Proposed habitat built in 3D based on design information received
PHASE 4 — 3D BUILD Terrain modelling — the surrounding context environment is built in 3D Proposed habitat built in 3D based on design information received

HOW THIS LOOKS FOR YOUR PROJECT?

At this stage, the workflow branches slightly depending on your output type then rejoins at Phase 5.

Detailed Stills

Camera viewpoints planned and agreed

Draft renders issued to verify design accuracy

Viewpoints signed off before full detail work begins

Animation

Previz / storyboard phase begins
Camera moves and sequencing agreed

Music selection

Motion graphics and text overlays discussed (content from client)

Aerial / Before-After

Source photography reviewed

Composite approach and camera match planned

Aerial viewpoints confirmed

360° Virtual Tour

Can be fully CGI — no site photography required, giving full flexibility on camera placement

Camera positions planned across the site (single location or linked tour)

Habitat and species information gathered from client for overlays and popups

Interactive hotspots and linked locations agreed before build

Client provides text and content for each overlay panel

PHASE 5 — DRAFTS & FEEDBACK First draft issued — detailed render plus post-production work in Photoshop
PHASE 5 — DRAFTS & FEEDBACK First draft issued — detailed render plus post-production work in Photoshop
PHASE 5 — DRAFTS & FEEDBACK First draft issued — detailed render plus post-production work in Photoshop
PHASE 5 — DRAFTS & FEEDBACK First draft issued — detailed render plus post-production work in Photoshop

PHASE 5 — DRAFTS & FEEDBACK

  • First draft issued — detailed render plus post-production work in Photoshop
  • Feedback round — meeting held if needed to talk through comments
  • Feedback actioned and second draft issued
  • Final tweaks requested and actioned

NB: We typically allow for two rounds of feedback. Additional rounds may affect timeline and cost.

PHASE 6 — DELIVERY

  • Final files prepared to agreed specifications
  • Full resolution outputs delivered
  • Any additional formats or sizes provided if required

NB: We're happy to discuss ongoing use, additional views, or future project phases at this point.

Castle Howard | Landscape Restoration & Re-wilding | The Ruby Cube

What our clients say

Perfectly captured our vision replacing words and ideas with beautiful imagery

"Environment Bank is establishing Habitat Banks across England. The Ruby Cube has produced stunning visuals and animations that perfectly capture our vision. They are used across all marketing material, business development, and by our investors—replacing words and ideas with beautiful imagery. I couldn't recommend them more."   Fraser Rutherford, Head of Marketing Environment Bank

your work has helped raise local and public support

"Your beautiful images of landscape in transformation have helped to convey our message about the creation of hydropower and the restoration of habitats. In the development process, your work has helped raise local and public support for our work."   Alex Linklater, Buckny Hydro, Riemore Estate

We are absolutely thrilled with the final result!

"We are absolutely thrilled with the final result! Your creativity and attention to detail truly captured the essence of our farm."   Kate Jerome, Halnaker Hill Farm

meets the brief but exceeds expectations

"When you are in the business of interpreting people's visions with the hope to inspire, Karen’s work not only meets the brief but exceeds expectations. Taking our kernel of an idea and moulding it into something truly meaningful and beautiful."   Chris Pike, Head of Client Liaison Rosebank

delivered work we couldn’t be happier with

"We were looking for a landscape artist to work on a series of unique, innovative projects, and Karen certainly delivered. She has shown amazing patience, vision and imagination whilst working to a very specific brief and delivered work we couldn’t be happier with."   Rob Wreglesworth, Head of Product Development, Emerging Nature Markets Environment Bank

you really pulled off some great work

"Thanks... you really pulled off some great work, and in a very short time. We will be back for more! "   Ross Wingfield, Director & Habitat creation & Wilding specialist Restore

attention to detail and customer satisfaction

"They have a unique understanding of the elements that make a space and have the ability to bring the ambience of these elements to life. They listen closely to our feedback and consistently deliver outstanding results. This attention to detail and customer satisfaction is what sets The Ruby Cube apart from many other companies in the architecture space."   Jonathan Everett, Creative Director Orium Design

I would highly recommend their services for high-quality renders

"TRC's visuals are of a very high quality and standard... It is no easy feat to be able to render planting so beautifully ... I would highly recommend their services to anyone looking for high-quality renders for their landscape projects."   Tom Simpson, Award-winning Landscape & Garden Designer

READY TO VISUALISE YOUR PROJECT?

Tell us about your project. We will tell you exactly what we can do.

Whether you have a detailed brief or just an early idea, we offer a free 20-minute scoping call to talk through your project, the formats that will work best, and what we need from you to get started.

Request your free 20-minute scoping call